News is about who, what, where, when, and why, with why always being the most difficult question to answer. Why is also what ordinary individuals who get drafted into media turbulence ask after days of relentless pursuit by reporters and producers for every morsel of information.

At the risk of sounding self-serving, I am delighted to wish myself a very happy birthday as I celebrate my fifth year in business. I started Sara Brady Public Relations, Inc. with less than a proper dose of planning, but so far, so good.