Unexpectedly pulled into a particularly unexpected presidential political campaign, Skittles, the little candies, showed a welcome display of class this week when the company gently and subtly responded to a twitter posting by Donald Trump Jr. Young Trump posted a photo of a bowl of the colored candies and tweeted,

News is about who, what, where, when, and why, with why always being the most difficult question to answer. Why is also what ordinary individuals who get drafted into media turbulence ask after days of relentless pursuit by reporters and producers for every morsel of information.

At the risk of sounding self-serving, I am delighted to wish myself a very happy birthday as I celebrate my fifth year in business. I started Sara Brady Public Relations, Inc. with less than a proper dose of planning, but so far, so good.