When an uber-revered journalist such as Helen Thomas offends an entire nation or more, that's news. Strangely and in spite of our cherished first amendment right to free speech, it's also a public relations problem. After her shocking

Ali McGraw seemed so sure of herself, so confident when she told Ryan O'Neal in "Love Story," that love means never having to say you're sorry. That's so 70's.  With so much instant media chatter occuring these days, "apology etiquette" has become an important public

I admit that way back when I was chasing cops and crooks on behalf of newspaper reporting, I thought PR types were pesky and had it easy. All they had to do was pick up a phone, make a call or two, and then dash out for a nice long lunch complete with adult beverages. It looked so easy. I was so horribly wrong.