This latest Stop Talking podcast is a favorite; friend and colleague Laura E. Richeson, APR with Richeson Communications popped in with a box of Krispy Kreme donuts. If you’re a regular listener, then you’re aware of the podcast’s affection for and admiration of Krispy Kreme for their donuts, but even more so for their use of public relations creating good news and addressing the negative. Lucky Laura -- they’re her client, and she’ll provide insight about why the Krispy Kreme culture has proven so successful.
As is often the case, our conversations include discussions about the impact of social media. I am not shy about my disdain for social media as the great divider, a divisive force, a message manipulator, and a good dose of negativity. But, when a brand learns how to capture and harness the positive power of social media, it can help build community both online and off-line. I hope you’ll take some time to listen to a great conversation about the power of the Krispy Kreme brand, and how the company builds brand equity through positive can-do community efforts. Naturally, we couldn’t miss having a chat about crisis communications, so you’ll hear some chit chat about planning, and being ready when something goes wrong.
We are planning for more guests with great tales to tell about the many tentacles that touch crisis communications. Feel free to subscribe to the Stop Talking podcast on Apple iTunes, Google Play, or Stitcher. Until the next episode, thanks for listening and remember to “Stop Talking.”
Gratefully,
