When you’re creating a high-tech transportation initiative, you want to make sure you build awareness within the community around you. You also want to ensure that this awareness builds support. Having excellent transportation PR support can make a significant difference. Here’s how.
Building the Right Awareness
It used to be that every new initiative, especially those that promoted technology, would be welcomed with open arms. Unfortunately, that isn’t the case anymore. Many people on social media seem to be professional naysayers who will run down your new project. There is also significant social concern surrounding how infrastructure impacts the environment.
When you make information public about your transportation project, it’s vital that it be shared in a way that builds positive momentum and minimizes negative backlash.
A Structured, Scheduled Communication Plan
Sara Brady PR can help you create a communication plan that makes sense for your project. Transportation PR should be strategic and multi-tiered. We will focus on communicating with various levels of your organization, community leadership, and community residents.
Some of the communication and PR strategies that can be used include:
- Town hall meetings
- Articles in local newspapers
- Radio interviews
- Groundbreaking ceremonies
- Ribbon-cutting ceremonies
- Connecting with relevant influencers
These communications will be carefully crafted to build consumer confidence in the initiative, as well as to answer questions up front about the impact to the environment, local businesses, and more.
Recognizing the Concerns of Stakeholders
You may think of stakeholders as the investors in your project, and perhaps some community leaders as well. However, community groups, businesses, and residents also have a stake in your project.
You can empathetically connect with the concerns and needs of every group interested in your transportation initiative. By calming fears and describing the benefits of the project, you can build support while answering honestly.
We can also help you craft a strategy about how to handle those who seem focused on derailing the project. There will always be people who can’t be convinced of the positive aspects of change. With careful public relations strategies, we can minimize the impact of these individuals on your overall initiative.
Don’t leave the transportation PR of your new project to chance. Craft a careful and empathetic communication plan from the very beginning to minimize resistance and build support so your project can succeed.