A Free Press Is What Makes America Great

From the age of ten, I wanted to be a newspaper reporter, and I had the good fortune to do just that. Although I transitioned into public relations after about 15 years, I still work and live according to the … Continue reading



New Balance Puts Wrong Foot Forward

New Balance got off on the wrong foot recently by stepping into the controversy following the presidential election. For a company that manufactures and sells athletic footwear, its leadership should have known better. Even for amateur athletes, sports is about … Continue reading



Crisis Communications Is The New Tough Talk For Police

Police are trained for and accustomed to managing crises of all kinds from helping retrieve keys from a locked vehicle to mass shootings like that which occurred at Pulse Nightclub in Orlando earlier this year. But like the cobbler’s children … Continue reading


Your Crisis, It Can Be Managed

It may feel bad when something goes wrong and becomes public, but that doesn’t mean you’ve got a crisis. Negative events can feel much worse than they really are. At the same time, being unprepared for a real crisis can … Continue reading


Sweet Talkers

Unexpectedly pulled into a particularly unexpected presidential political campaign, Skittles, the little candies, showed a welcome display of class this week when the company gently and subtly responded to a twitter posting by Donald Trump Jr. Young Trump posted a … Continue reading




News is about who, what, where, when, and why, with why always being the most difficult question to answer. Why is also what ordinary individuals who get drafted into media turbulence ask after days of relentless pursuit by reporters and … Continue reading


BREAKING NEWS – I Appreciate The Press

Dear News Media While Donald Trump continues to minimize the importance of a free press, I’d like to thank you for demonstrating integrity during the City of Orlando’s darkest days. Orlando experienced three traumatic events where lives were lost, hearts … Continue reading



Have A Nice Hot Cup Of Condescension

Dear Howard Shultz: Without question, you represent the epitome of entrepreneurship. Through your Starbucks organization, you have created a new culture for socially conscious business as well as for coffee and conversation. It makes sense that you would want to … Continue reading



Happy Birthday To Sara Brady Public Relations, Inc.

At the risk of sounding self-serving, I am delighted to wish myself a very happy birthday as I celebrate my fifth year in business. I started Sara Brady Public Relations, Inc. with less than a proper dose of planning, but … Continue reading



Happy Years – Both Old And New

This was to be my year of technology and learning to play the flute. I mastered neither. Lofty goals they were. Friends smarter than I consoled me with multiple validating reasons how failure is acceptable and not representative of my … Continue reading