It seems like building public support for animal welfare would be easy, but it isn’t. While people are happy to share photos and videos on social media, getting real action and financial support can be difficult. An animal welfare PR expert plan can help your organization stand out and meet its goals.
Building Visibility for Your Cause
The world is full of worthy causes, and as a result a variety of animal welfare programs and organizations exist. It can be confusing for consumers to know which has the strongest advocacy and has the biggest positive impact.
Raising the visibility of your animal welfare program requires being active on multiple fronts. In many ways, it’s very similar to establishing a strong business identity. For instance, sharing information on social media, especially on well-used, image-focused sites can significantly raise your organization’s profile.
It’s also important to be active locally. Conducting interviews with credible news sources, appearing on television broadcasts, and acquiring other favorable coverage is essential.
Doing all of this alone, while also carrying out your mission, is almost impossible. Instead, look for an experienced PR team that understands animal welfare. A PR firm can provide strategic guidance on how to acquire media coverage and online exposure to boost public awareness.
Gaining Funding for Animal Welfare
Establishing a consistent presence should lead to inspiring your supporters to take action, but getting individuals to support your cause financially can pose a challenge.
The key is to show a substantial social need that your organization fulfills. People want to support groups where they can see the impact and transformations that are expected as a result of their support.
You can expand supporter engagement by getting them more personally involved. Invite them to help brainstorm a new outreach or treatment program. Build funding for a short-term, clear objective like a new animal hospital. Tactics that encourage public engagement of a cause frequently leads to increased financial support.
Success is often more achievable with the assistance and guidance of experts, such as PR practitioners with an understanding of animal welfare.