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It Could Cost Penneys

With the economy as it is, some established businesses are deliberately shaking things up to revitalize their own cultures and engage constituents. JCPenney is an example as the company kicks off a new advertising campaign introducing a new retail philosophy and … Continue reading

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Running Men

By Scott Bowman So in November my partner Luis declared that we would be running our first half marathon in January 2012. It would be a great New Year’s resolution he said. There was just one tiny problem … neither … Continue reading